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Daydream Nation : Matt Sewell

In a world of conflict and uncertainty, sometimes it’s nice to look at something which is just immediately pleasing to the eye, with no obvious undercurrents. The work of Matt Sewell is perfect for just such moments. His is a world populated with foxes and other cutesy wildlife, flowers, trees and pretty waif-like women in knee socks and/ or flipflops, usually daydreaming.
What’s your background?
I’m from County Durham, but I studied in Ipswich (the then home of Photek and Nik Kershaw!). I spent the next five years in Brighton, before moving to Manchester last October after meeting a lovely girl on the beach that summer and falling in love. I amazed her with my dynamic trampoline skills and she wooed me with a fantastic array of small knickers!
How do you describe what you do?
I’m not a graffiti artist really: I don’t paint trains or do words, but I do use spray-paint. And illustration jobs are so sporadic that it really doesn’t seem like a viable career option. It’s kind of hard to pin-down really: without sounding like a knob I should call myself an artist.
What inspired you to start doing graffiti art at all?
By just being totally blown away by it when I first saw it. I started with vandalism when I was about twelve and then flirted on the edge of the scene for years. I should really have been hitting it hard when I was sixteen/ seventeen, but I got into going to raves, clubs and free parties. My friend Ponk once said that we’re missing a whole generation of British graffiti artists due to the rave scene in the nineties. That’s something I truly believe and understand.
What do you think of the graffiti scene these days?
Stencils just bore me. Its lowest common denominator — anyone can do it. Which I know is its charm but how many good stencils do you see out there? But graff on the other hand, never ceases to amaze me. I personally think Bristol and Brighton in particular, are constantly producing totally fresh and amazing work.
Nowadays we are a far more graphics-conscious nation. Why do you think this is?
I know what you mean, it seems like every fucker has an opinion. I personally prefer British graphics from the 50’s. Maybe designers have taken on the role of the great artists to shape objects of desire. I know I would rather look at a beautifully designed stool or Ben Dury’s work for Mo’wax than go to an art gallery.
Which other artists do you take inspiration from?
Bill Watterson, Tove Jansson, Goscinny and Uderzo, Winsor Mckay. Also, I love Swiss graphics and Polish film posters.
Do you ever get any flak for your subject matter in what’s generally perceived of as the gritty urban world of graffiti?
I’ve had nothing but compliments to my face, but God knows whats said behind my back. I’ve met some real hardcore writers over the years and they’ve told me they like it and are into it. I think maybe it’s because I’m not trying to be something I am not. I have had noses drawn on my girl’s faces though, many times.
Much of your work has a bittersweet melancholic quality, with many of the subjects seemingly lost in thoughts and dreams. Is this reflective of your own personality?
Yup, I am very much a day dreamer and I do love a good melancholic love song. Most people are much deeper than you think, and I like trying to capture that.
©Nude 2005. Extracted from a longer, extensively illustrated feature which appeared in issue 6 of Nude (Apr/ May) 2005.